Are you looking to pack on the muscle, get lean, build a powerful mindset and get in the overall best shape of your life?

Our coaching programme gives you the support and knowledge to achieve these goals.

"Built For Growth gives you all the tools to achieve your goals as well as the confidence you’re on the right track."

Our mission

The Built For Growth mentality drives you to always strive to be better, to push your physical and mental limits and commit to becoming the person you know you’re capable of being.

We’ve been where you are. Spending time in the gym with little direction trying to do it ourselves, constantly thinking ‘could I be achieving more?’ - we understand the challenges you’re faced with. We know the fear of remaining the same is greater than the fear of change.

It is our mission to help you overcome the challenges that we and so many of the men we work with have faced, such as:

  • Getting little return on investment for your efforts; you’re putting the work in, just in the wrong areas

  • Gym sessions are lacking structure, intensity and you’re struggling to hit new PB’s

  • Constantly hitting plateaus and progress feels frustratingly slow

  • Lacking the accountability that having someone looking over your shoulder brings

  • Feeling like you’re constantly second guessing yourself over your current approach

  • Overwhelmed by other tasks that means planning your training and nutrition has taken a backseat

  • Struggling to balance training and your social life

  • Pouring from an empty cup - it’s time to start prioritising yourself again

  • Underestimating your own potential; you need to aim higher

Take charge of your health and fitness and start your journey to becoming the best version of yourself.

Are you ready to team up and upgrade your health, fitness & physique?

Are you ready to team up and upgrade your health, fitness & physique?

Meet dan edge

founder of built for growth

We help driven men get in the best shape of their lives through our tried and tested methods in half the time than if they’d done it alone.

We cut through the noise and endless information in the fitness industry to help get you actual results and teach you how to maintain them - forever. Saving you tonnes of time and energy that could be better invested elsewhere.

our core pillars

The system we’ve built that guarantees success, these are our 6 pillars inside Built For Growth

Custom-Built Training Programme

  • Tailored programmes that fit your needs, goals and gym of choice

  • Developed with years of experience in the gym and knowledge learnt from the best in the industry

  • Training execution & intensity analysis

  • Have you packing on the muscle and hitting PB’s

Nutrition & Supplementation Plans

  • Goal-specific nutrition plans that are tailored your requirements

  • Full calorie & macro breakdown per meal 

  • Ability to track your intake & customise meals when required

  • Health & performance supplement recommendations

Support & Accountability

  • Our accountability systems help keep you focused and on track

  • We’re on hand to answer questions, provide feedback or give you the extra push that’s sometimes needed

  • You can be confident you’ve got support as and when you need it

Detailed Roadmap

  •  Immediate clarity on the structure and direction of your journey

  • Phased planning so there is no second guessing what needs to be done and when

  • Keep your goal and your ‘why’ front of mind

Private Members Training Lab

  • Our BFG members training lab delivers the steps to help you build your physique, exactly when you need it

  • Access to 30+ videos ready to watch that will help improve your knowledge on training, nutrition, recovery, mindset and lifestyle

  • Years of tips, tricks and hacks that have helped me stay in shape  - right at your fingertips!

Built For Growth Community

  • Who you surround yourself with, listen to, and engage with dictates how you think, feel and perform

  • Connect with other like-minded, driven men who are all on the same mission 

  • Share your wins, lessons and journey with others in our private channel

don't just take our word for it...

Here’s what our clients have to say…

Here’s what can be achieved when you implement the 6 BFG Pillars

Formidable Physique

Building a formidable physique takes time, dedication, discipline and self-respect. You won’t just get lean and jacked; you’ll also learn the principles required to maintain your new physique moving forwards.

Peak Health

A great-looking physique is nothing without a healthy body and mind. When we work towards achieving peak health with our clients through hormone optimisation and mindset mastery, we can be confident you’re working at peak performance in and out of the gym.

Quality Lifestyle

Living a quality lifestyle is important to all of us. You have to be able to enjoy the fruits of your labour. You’ll gain the knowledge and solutions to manage social situations more effectively, meaning you’ll be able to enjoy life outside of the gym, just as much as you do when you’re hitting those PB’s.

Here’s what some of the men we’ve worked with had to say

What makes Built For Growth different?

Other Coaching Programmes

Built For Growth

  • Cookie cutter training programmes 

  • Generic meal plans that provide no freedom or choice

  • “Copy and paste” PDFs with low-level advice

  • Check-in's with no communication in between

  • Slow response to messages leaving you unsure what to do

Built For Growth

  • Full health, fitness and lifestyle audit to identify challenges, experience and opportunities for immediate progress

  • Personalised nutrition and supplementation plan based on your goals and lifestyle, as well as a training programme tailored to your specific gym

  • Built For Growth app provides everything you need at your fingertips - it includes your training, nutrition, and supplementation programs, as well as macro and training trackers

  • Unlimited 1:1 support from our team of experienced coaches whose main focus is to make sure you have exactly what you need when you need it

  • Built For Growth Training Lab is a members-only portal that provides access to a variety of educational training videos and presentations with strategies and tools that will guide you to building your goal physique

  • Coaching calls to help keep you focused, accountable and progressing along the right track towards your goals

  • Access to the BFG Exercise Library that includes video breakdowns of each exercise where we cover the fundamentals of lifting correctly so you perform exercises with proper form and technique

  • The opportunity to train and join us for a session, gain some valuable tips to take away and put into your own training

  • Years of knowledge and experience in coaching men who already have an abundance of drive and ambition and are ready to take the next step

The story behind Built For Growth

I’ve had the same conversation time and time again.

“I’d love to be leaner, have more muscle, be in shape and enjoy it but…”

The problem?

Far too many men don’t back themselves. They simply let themselves play too small and gloss over the idea. 

Perhaps they’ve tried getting in shape before and not quite figured it out. Never achieved what they hoped they would. I think back to the time when I was still trying to figure this game out and how much trial and error went into those days. 

There wasn’t a great deal of information around back then and online personal training/coaching programmes didn’t really exist. Fast forward to the present day and there’s so much information around that it leaves you questioning what’s the right advice to follow. 

I remember thinking how if I’d have been able to piece the puzzle together, I could have saved myself years of squandered energy and endless plateaus. How much further ahead could I have been? 

There is no one-size-fits-all approach. Going to the gym and following your friends’ plan or the latest app or AI tool will only take you so far. Falling off the bandwagon is all too easy when you have no-one to answer to - who’s going to make sure you get right back on? 

I’ve experienced the periods where I’ve felt dissatisfied with how I looked, the discontent knowing I wasn’t achieving what I could. This is a problem that many men face.  

As men, we want to be able to live our lives to the fullest whilst pushing our limits to get in shape.


And it's totally possible to do it - with the right setup and strategies.

That’s why Built For Growth was created.

Our mission is to help as many men upgrade their health, fitness & physiques by providing them with a clear path to success, without the unnecessary bullshit, all whilst enjoying the process and thriving as a result.

Adopt the ethos of pursuing higher standards, to always be pushing to improve, to learn to back yourself undoubtedly and never settle for second best. 

I’ll challenge and push you to get in the best shape - both physically and mentally of your life, whilst having a good time along the way.

It's time to make it happen.

Built For Growth | Copyright 2024 | All Rights Reserved